Getting reviewed by a third party makes us happy in more ways than one:

First, it validates our products: while we’re often convinced of the utility of our apps, it definitely helps to know they are making our users’ lives easier and more efficient.

Second, it provides insights and feedback that we couldn’t have thought of ourselves.

Joe Doherty from IT World included our apps in his ‘Five iPhone apps for amusement and efficiency‘ list. Here are excerpts:

Wouldn’t you like to use your iPhone for you grocery list? Well, put down that pen and paper. There is a development group out there called Hollowire, and they are writing some really interesting applications. One of the more useful apps they offer is one called, ShopALot. Create your grocery shopping lists from the ShopALot online grocery catalog. The app will allow you to see nutritional information, compare pricing of similar products, show images of the item for easy identification on the shelves (I like this feature since I spend a lot of time blankly staring at my grocery list wondering just what the heck I’m looking for. What is a “leek” anyway?), and the option to use your phone’s camera to document any items not currently in their database by taking a photo and reading the barcode. Pretty slick. And, at the low price of $1.99, you’ll save money on pens & paper and have a cool grocery list to boot! 

Another wonderful application developed by Hollowire seemingly specifically for me (and my dad) is called Proxido. This is a VERY clever idea for those of us out there who are slowly losing their grey matter. What you do is input tasks and to-do’s for the different places you need to go. This application will read your GPS coordinates and popup a reminder of what you need to do in the vicinity. Hoo-ha. Real life example? Driving down the road past my Home Depot. Suddenly, Proxido comes to live to tell me to, with all speed, get my butt into that store and purchase the ceiling lamp I can’t ever seem to remember to buy. With this app I will look like a hero and never forget another task.